Privacy Policy

Privacy at a glance

Data protection information for applicants and employees Data protection information for customers, suppliers and partners
Data protection declaration for the processing of customer data by the Ford partner and by Ford-Werke GmbH in accordance with the General Data Protection Regulation
Privacy Policy regarding data collection on our website

Data protection declaration on the processing of customer data by the Ford partner and by Ford-Werke GmbH in accordance with the General Data Protection Regulation

If you are from

  • a Ford partner (hereinafter “Ford Partner“called) and/or
  • of Ford-Werke GmbH (hereinafter "Ford" called)

When you purchase goods or use services or give the Ford partner or Ford your consent to data processing for advertising purposes, certain data about you and your vehicle ("Personenbezogene Daten") collected.

With this declaration, the Ford partner and Ford inform you about which of your personal data the Ford partner and Ford as independent responsible parties for their own purposes use and to whom they pass on this data. The Ford Partner and Ford are responsible for the processing of personal data for the purposes they each independently determine and are completely independent of each other.

In addition to this statement, certain goods and services from the Ford partner or Ford (including some Ford apps) have their own data protection guidelines, which explain in more detail how your personal data is used in certain contexts. You can also find out what data your vehicle processes and uses in your operating instructions or, if applicable, the associated app.

Recipients of your personal data

Your personal data may be passed on to the following recipients:

  • Companies or other third parties commissioned to provide services on behalf of Ford Partners or Ford, such as web hosting providers, advertising and marketing agencies, postal and parcel services, analysis service providers, event and IT service providers -Providers, as well as Ford, insofar as Ford acts as a processor for the Ford partner;
  • Companies or other third parties to whom your personal data may be disclosed at your request or with your consent;
  • Other Ford partners and/or Ford as necessary to provide supplies or services to you;
  • Consultants within the scope of their professional practice, e.g. tax consultants or auditors;
  • Law enforcement authorities, courts, regulatory authorities, governmental bodies or other third parties as Ford Partner or Ford deem necessary to comply with existing legal or regulatory obligations or to otherwise protect the rights of Ford Partner or Ford or the rights of third parties to ensure the safety of individuals or to detect, prevent or otherwise address fraud or security problems; or
  • Third parties who acquire or transfer all of the assets and business (or a substantial part thereof) of a Ford Partner or Ford. In the event of such a sale, Ford Partner(s) or Ford will use reasonable efforts to ensure that the recipient uses your personal information in a manner consistent with this Statement.
  • Your data will be stored and processed in a shared database of the Hagemeier family group of companies. The group includes the parent company with central administration, Autohaus Hagemeier GmbH & Co. KG, Münsterstraße 63, 33775 Versmold, as well as Autohaus Hagemeier GmbH, Werkstraße 1, 33790 Halle and the Auto-Centrum Sömmerda, Leubinger Straße 15, 99610 Sömmerda

Cross-border transfer of your personal data

Your personal data will be treated in accordance with German data protection law and may be processed within the European Economic Area (“EEA”) and to countries outside the EEA (including the USA). The countries to which your personal data is transferred may not, in the opinion of the European Commission, provide an adequate level of data protection. If your personal data is transferred to countries outside the EEA, Ford Partner or Ford will take appropriate measures, in accordance with their respective legal obligations, to ensure that it is adequately protected, regardless of the country to which your personal data is transferred. These measures can include: include obtaining contractual assurances from third parties who have access to your personal data that they undertake to protect your personal data at least to the extent that it is protected within the EEA. Further information on how the Ford Partner or Ford protects your personal data when transferred to countries outside the EEA, or the guarantees that the Ford Partner or Ford may provide to protect your personal data if it is transferred, are available upon request .

Type of personal data used

The Ford partner and Ford process your personal data if:

  • you fill out forms or make bookings (e.g. when you book a service or request a test drive);
  • you use services or purchase goods from a Ford partner; or
  • You contact Ford partners or Ford (e.g. the Ford partner and Ford document the information you provide when you write to a Ford partner or Ford or contact one of the respective customer centers).

Among other things, the Ford Partner and Ford process the following personal data:

  • your name and contact details (e.g. your address, telephone number(s) and email address);
  • Information about your company or employer if you are contacting the Ford Partner or Ford in a business capacity;
  • Information about your vehicle (including your vehicle identification number (“FIN”), your registration number, model, age and mileage of your vehicle; initial registration);
  • the products and services in which you are interested or which you have used or purchased;
  • Your consent to communications and marketing activities (or the options you have chosen in relation to them); and
  • Information required for financial processing, such as: B. Payment connections.

In addition, the Ford partner and Ford reserve the right to share the data they have with third parties, such as, to the extent permitted by law. B. marketing agencies, collect information about you or your interests, your socio-economic or socio-demographic status, online identifiers and current contact details collected or from publicly available sources.

The Ford partner or Ford may also be legally obliged to process certain personal data. They may also be obliged to process your personal data due to a contractual relationship with you. Failure to provide this information may prevent or delay the fulfillment of these obligations.

Purposes of data processing

The Ford Partner uses the personal data collected for the following purposes:

  • to fulfill your requests (e.g., to provide you with services such as sales, financing, insurance, maintenance or repairs to your vehicle);
  • for administrative processing and to improve the Ford Partner's business activities and the Ford Partner's business relationship with you (e.g. to inform you when vehicle inspections are due or to provide service information);
  • to assess the quality of the services provided by Ford partners;
  • to process your requests;
  • to send you promotional materials in accordance with your consent to send you information;
  • for market research; and
  • to comply with Ford Partners' legal and regulatory obligations, to respond to legal process or to provide information to government authorities or other third parties, or to detect or prevent illegal or fraudulent activities and your and Ford Partners' rights and rights to protect third parties.

Ford uses the personal data collected for the following purposes:

  • to meet your requests (e.g. to provide services to you);
  • for administrative purposes and to improve Ford's business and Ford's relationship with you;
  • to assess the quality of the services provided to Ford or on behalf of Ford by Ford partners and Ford, as well as Ford's suppliers;
  • to process your requests;
  • for study and research purposes;
  • to send you promotional materials in accordance with your consent to send you information; and
  • for market research; and
  • to comply with Ford's legal and regulatory obligations, to respond to legal process or to provide information to government authorities or other third parties, or to detect or prevent illegal or fraudulent activities and to protect your and Ford's rights and the rights of third parties protect.

Repair, diagnosis and maintenance of your Ford vehicle

When your Ford vehicle was manufactured, it was given an individual number (the vehicle identification number or “FIN”) assigned. From the VIN, Ford partners and Ford can obtain certain information about your vehicle, including the model and age of the vehicle, the software used in it and its technical specifications.

In order to diagnose, analyze, repair or service your vehicle, the performing technician must process the VIN and certain diagnostic data and information about the current condition of your vehicle (e.g. what software versions are currently in use, the current mileage, etc .).

This information is transmitted to a Ford-operated system to provide the technicians who diagnose your vehicle with accurate repair, maintenance, and diagnostic information specific to your vehicle (e.g., wiring diagrams and vehicle software updates), as well as in the To be able to provide you with warranty and goodwill work as well as diagnostics that have been carried out in the past, which will make it easier for you to diagnose, repair or maintain your vehicle and enable you to document your work accordingly.

In order to enable the most comprehensive diagnostics possible for your vehicle, information about warranty and goodwill work carried out on your vehicle as well as diagnostic data is linked to the VIN of your vehicle. This information is transferred to and stored in the Ford system so that the Ford partner or Ford (or third parties permitted by the Ford partner or Ford to use the system in this way) can provide information about past repairs or other services to any dealer or dealer worldwide can be made available to any workshop that needs to carry out diagnostics or repairs on your vehicle.

The information stored in the system is also used by the Ford partner and Ford to carry out diagnoses or repairs on your vehicle, for warranty, guarantee and goodwill management and to manage similar products and services, for product safety and research and development purposes and to enable the Compliance with legal obligations to which Ford is subject.

In addition to the types of transmission of information described above, the Ford partner and Ford reserve the right to also pass on this information as follows:

  • to Ford Group companies for research and development and analysis purposes and/or
  • to Ford Group companies and/or third parties, to the extent that this is necessary in the opinion of the Ford Partner or Ford to comply with legal or regulatory obligations or to otherwise violate the rights of the Ford Partner, Ford, other Ford Group companies or the to protect the rights of third parties.

Automated decisions

The Ford partner, or Ford, reserves the right to combine your personal data and use automated decision-making processes for the purposes mentioned above and:

  • to review, develop and improve products, processes, services and marketing strategies;
  • to personalize communications and products provided by the Ford Partner or Ford and you;
  • to continually update your personal data;
  • to improve customer understanding; and
  • for the administrative processing and improvement of the business relationship from the Ford partner or Ford to you.

This may include, for example, gaining insights to optimize sales strategies, assessing the effectiveness of Ford's marketing efforts and customer service, conducting market analysis and identifying products or services that may be of interest to you, and the like This may include contacting you to inform you of this.

In certain cases, automated decisions made by the Ford partner or Ford may have legal or similar effects on you. However, the Ford partner or Ford only makes automated decisions of this type if:

  • the decisions are necessary for the performance or conclusion of a contract with you;
  • the decisions are permitted by law; or
  • You have agreed to the Ford partner or Ford to the use of automated decision-making processes.

Under certain circumstances, you can object to the use of automated decision-making processes or request that a person review automated decisions.

Data collection from other sources

The Ford partner and Ford are committed to tailoring their communication and interaction with you as closely as possible to your needs. The Ford partner or Ford therefore reserves the right to collect information about you from publicly available sources and from third parties (see the section above “Type of personal data used”) to determine which products and services from the Ford partner or Ford may be of interest to you. For example, analytics and advertising service providers may analyze data collected online or from other sources to derive information about your demographic characteristics and interests - for example, what age group you belong to and what types of products or services may be of interest to you could – to deliver. On this basis, the Ford partner or Ford may send you information about the products and services in question (according to your communication preferences) and they may use the information they have about you to inform their customer service centers accordingly if you contact them. The Ford Partner and Ford may also work with third parties to show you advertising tailored to your needs on social media platforms or, if you have agreed to the use of cookies, when you surf the internet or visit other websites. If you would like to stop receiving promotional materials, please see the section below “Your data subject rights”.

Storage period of your personal data

The Ford Partner and Ford will retain your personal data in an identifiable form for as long as is necessary for the purposes for which they collected it and to comply with their respective legal and regulatory obligations. In general, your personal data will therefore be stored as long as one of the following points applies:

  • Your personal data is reasonably necessary to provide the services you request;
  • Your personal data is reasonably necessary to protect the rights of the Ford partner or Ford or their property (this normally applies for the duration of the respective statutory limitation period); or
  • The retention of your personal data is required by applicable laws or regulations.

Legal basis for using your personal data

There are different legal bases for the use of your personal data by the Ford partner and Ford. The Ford partner and Ford process and use your personal data in the following cases:

  • When the use of your personal data is necessary for the Ford Partner or Ford to perform a contract or contracts to which you are a party or to carry out pre-contractual measures at your request. Such contracts may include, for example, the terms and conditions of participation in a competition or contracts you enter into for service products;
  • if the Ford Partner, Ford or third parties to whom the Ford Partner or Ford has shared your personal data have a legitimate interest in the use of your personal data and the Ford Partner or Ford have ensured that your personal data is protected and your rights in relation to it are protected. This legal basis exists, for example, if the Ford partner or Ford or the companies in the Ford Motor Company group use your personal data for the following purposes: to send advertising content by post; to review and improve products, services or business or marketing strategies; for market analysis and market research; for study and research purposes; to manage and improve the business relationship between the Ford partner or Ford and you and for administrative purposes; to understand what information, products and services are most likely to be of interest to you and to send or display you information, offers and online advertisements about those products or services; to adapt the products and services of the Ford partner or Ford to your individual needs; to ensure that the products and services are delivered, provided and used by the Ford partner or Ford in accordance with the law and the conditions applicable to them; and, where necessary, to protect and defend the rights of the Ford Partner or Ford and their property or the rights and property of third parties, as well as to detect or prevent fraud or security or data protection issues and to take appropriate countermeasures;
  • if the Ford partner or Ford deem the use of your personal data necessary to to be able to comply with their legal or regulatory obligations;
  • in certain cases where, in the opinion of the Ford partner or Ford, the safety or the vital interests third parties must be protected;
  • in certain cases where the Ford partner or Ford uses your personal data for im public interest have to use lying purposes; and
  • if the Ford partner or Ford yours consent Based on this consent, the Ford partner or Ford will use your personal data, for example, to send you advertising content by email, fax or SMS. However, you have the right to withdraw your consent to the use of your personal data for such purposes at any time. For more information, see the following section “Your data subject rights”.

Your victims rights

As a natural person, you have the right to request information about the data stored about you by Ford partners or Ford and the purposes for which the data is stored, as well as access to this data and, if necessary, its correction. In certain cases, you also have the right to object to the use of your personal data by the Ford Partner or Ford, e.g. with regard to sending you postal advertising, contacting you for market research purposes or merging your data from different sources; to request the blocking or deletion of your personal data or to receive your personal data in a commonly used electronic format so that it can be passed on to third parties (this is often referred to as the right to “data portability”).

If you have given your consent to the use of your personal data (see section “Legal basis for using your personal data”), you have the right to revoke this consent at any time.

If you have any questions or concerns about the use of your personal information, or would like to access the information held about you by Ford partners or Ford, or exercise any other rights you have in this regard, please contact us as follows:

For data processing by the Ford Partner as controller:

The Hagemeier family group of companies consists of:

  • Autohaus Hagemeier GmbH & Co. KG, Münsterstraße 63, 33775 Versmold
  • Autohaus Hagemeier GmbH, Werkstraße 1, 33790 Halle
  • Auto-Centrum Sömmerda, Leubinger Straße 15, 99610 Sömmerda
  • Common contact person: Oliver Quakernack

Tel. +49 5423 94330, email: datenschutz@ford-hagemeier.de

Statutory data protection officer

We have appointed a data protection officer for our company.

Verimax GmbH
Consultant: Mr. Thomas Grein
Warndtstrasse 115
66127 Saarbrücken

Phone: +49 89 8006578-0
Mail address: dsb.hagemeier@verimax.de

For data processing by Ford as controller:

Ford-Werke GmbH, Ford Customer Center, PO Box 710265, 50742 Cologne,
Tel. +49 221 90-33333, email: Customers@ford.com

Ford has appointed a data protection officer:
You can reach this at the email address dsb@ford.com .

Please let both the Ford Partner and Ford know if you would like to update your personal information if there are any changes or if you would like to have any errors in the data stored by the Ford Partner or Ford corrected.

If you have any complaints about Ford Partner's or Ford's use of your personal information, they hope you will contact them first. However, you can also direct complaints to the relevant data protection authority.

Privacy policy for our website

1. An overview of data protection

General information

The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data is all data with which you can be personally identified. Detailed information on the subject of data protection can be found in our data protection declaration listed under this text.

Data collection on our website

Who is the responsible party for the recording of data on this website (i.e., the “controller”)?

The data processing on this website is carried out by the website operator. You can find their contact details in the imprint of this website.

How do we record your data?

On the one hand, your data is collected when you communicate it to us. This can, for example, be data that you enter in a contact form.

Other data is automatically recorded by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of the page call). This data is collected automatically as soon as you enter our website.

What are the purposes we use your data for?

A portion of the information is generated to guarantee the error free provision of the website. Other data may be used to analyze your user patterns.

What rights do you have as far as your information is concerned?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the imprint if you have any further questions on the subject of data protection. You also have the right to lodge a complaint with the competent supervisory authority.

Analysis tools and tools provided by third parties

When visiting our website, statistical analyses may be made of your surfing behavior. This happens primarily using cookies and analytics. The analysis of your surfing behavior is usually anonymous, i.e. we will not be able to identify you from this data. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.

You can object to this analysis. We will inform you below about how to exercise your options in this regard.

2. General information and mandatory information

Privacy Policy

The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy.

Whenever you use this website, a variety of personal information will be collected. Personal data comprises data that can be used to personally identify you. This Data Protection Declaration explains which data we collect as well as the purposes we use this data for. It also explains how, and for which purpose the information is collected.

But please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third parties cannot be entirely guaranteed.

Information about the responsible party (referred to as the “controller” in the GDPR)

The data processing controller on this website is:

The Hagemeier family group of companies consists of:

  • Autohaus Hagemeier GmbH & Co. KG, Münsterstraße 63, 33775 Versmold
  • Autohaus Hagemeier GmbH, Werkstraße 1, 33790 Halle
  • Auto-Centrum Sömmerda, Leubinger Straße 15, 99610 Sömmerda
  • Common contact person: Oliver Quakernack

Tel. +49 5423 94330, email: datenschutz@ford-hagemeier.de

The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Revocation of your consent to the processing of data

Many data processing operations are only possible with your express consent. You can revoke consent that you have already given at any time. An informal message by e-mail to us is sufficient. The legality of the data processing that took place up until the revocation remains unaffected by the revocation.

Right to log a complaint with the competent supervisory agency

f there has been a breach of data protection legislation, the person affected may file a complaint with the competent regulatory authorities. The competent regulatory authority for matters related to data protection legislation is the data protection officer of the German state in which our company is headquartered. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you should demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.

SSL and/or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses an SSL or. TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.

Information, blocking, deletion

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if necessary, a right to correction, blocking or deletion of this data at any time. You can contact us at any time at the address given in the imprint if you have any further questions on the subject of personal data.

Opposition to promotional emails

We hereby expressly prohibit the use of contact data published in the context of website legal notice requirements with regard to sending promotional and informational materials not expressly requested. The website operator reserves the right to take specific legal action if unsolicited advertising material, such as email spam, is received.

3. Data Protection Officer

Statutory data protection officer

We have appointed a data protection officer for our company.

Verimax GmbH
Consultant: Mr. Thomas Grein
Warndtstrasse 115
66127 Saarbrücken

Phone: +49 89 8006578-0
Mail address: dsb.hagemeier@verimax.de

Cookies

Some of our web pages use cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain in your device's memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Cookies that are required to carry out the electronic communication process or to provide certain functions you want (e.g. shopping cart function) are stored on the basis of Article 6 Paragraph 1 Letter f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies for analyzing your surfing behaviour) are stored, these are treated separately in this data protection declaration.

You can adjust your cookie settings below:

Cookie & Cookie Groups Overview:

Contact form

If you submit inquiries to us via our contact form, the information provided in the contact form as well as any contact information provided therein will be stored by us in order to handle your inquiry and in the event that we have further questions. We will not share this information without your consent.

The processing of the data entered in the contact form is therefore exclusively based on your consent (Article 6 (1) (a) GDPR). You can revoke this consent at any time. An informal message by e-mail to us is sufficient. The legality of the data processing operations that took place up until the revocation remains unaffected by the revocation.

The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.

5. Analytics Tools and Advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google Analytics cookies are stored on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

IP anonymization

We have activated the IP anonymization function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser plug-in

You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site:

Setting the opt-out cookie for Google Analytics

For more information about the handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration at:  https://support.google.com/analytics/answer/6004245?hl=de.

Outsourced data processing

We have entered into an agreement with Google for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic data collection by Google Analytics

This website uses Google Analytics' demographic features. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section "Refusal of data collection".

Google Analytics Remarketing

Our websites use the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and DoubleClick. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

his feature makes it possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behavior on one device (e.g. your mobile phone), on other devices (such as a tablet or computer).

Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, any device that signs in to your Google Account can use the same personalized promotional messaging.

To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.

You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account; follow this link: https://www.google.com/settings/ads/onweb/.

The aggregation of the data collected in your Google Account data is based solely on your consent, which you may give or withdraw from Google per Art. 6 (1) (a) DSGVO. For data collection operations not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of data is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing anonymous user behavior for promotional purposes.

For more information and the Google Privacy Policy, go to: https://www.google.com/policies/technologies/ads/.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Google").

As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.

Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.

The storage of "conversion cookies" is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

Conversion cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.</p> <p>For more information about Google AdWords and Google Conversion Tracking, see the Google Privacy Policy: https://www.google.de/policies/privacy/.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

 Google reCAPTCHA

We use "Google reCAPTCHA" (hereafter "reCAPTCHA") on our websites. Provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google").

With reCAPTCHA it should be checked whether the data entry on our websites (eg in a contact form) is done by a human or by an automated program. For this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (eg IP address, time spent by the website visitor on the website or mouse movements made by the user). The data collected during the analysis will be forwarded to Google.

reCAPTCHA analyses run entirely in the background. Website visitors are not alerted that an analysis is underway.

The data processing is based on Art. 6 para. 1 lit. f DSGVO. The Web site operator has a legitimate interest in protecting its web sites from abusive automated spying and SPAM.

For more information about Google reCAPTCHA and Google's privacy policy, please visit the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.

6. Plug-ins and Tools

YouTube

Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited.

If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

Further information on handling user data can be found in YouTube's data protection declaration at: https://www.google.de/intl/de/policies/privacy.

Google Web Fonts

This site uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display text and fonts correctly.

For this purpose, the browser you are using must connect to the Google servers. This gives Google knowledge that our website was accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offering. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR.

If your browser does not support web fonts, a standard font will be used by your computer.

Further information about handling user data, can be found at https://developers.google.com/fonts/faq and in Google's privacy policy at https://www.google.com/policies/privacy/.

Google Maps

This site uses the Google Maps map service via an API. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use Google Maps, it is necessary to save your IP address. This information is generally transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of making our website appealing and to facilitate the location of places specified by us on the website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

For more information on the handling of user data, please review Google’s Data Privacy Declaration under:  https://www.google.de/intl/de/policies/privacy/.